Before reading Paul and Mike's book， I still thought of artificial intelligence as hype and primarily the stuff of academic pursuits， marketing boasts， or sci-fi trope。 "Marketing Artificial Intelligence" has given me a context for how AI is a part of our lives today -- what's real and what's hype。 At the heart of the book is a call to become a next-gen marketer， "to be a pioneer in one of the most profound technological shifts in human history。"The book opens by briefly recounting the current A Before reading Paul and Mike's book， I still thought of artificial intelligence as hype and primarily the stuff of academic pursuits， marketing boasts， or sci-fi trope。 "Marketing Artificial Intelligence" has given me a context for how AI is a part of our lives today -- what's real and what's hype。 At the heart of the book is a call to become a next-gen marketer， "to be a pioneer in one of the most profound technological shifts in human history。"The book opens by briefly recounting the current AI landscape， describing a means to measure the impact of AI in marketing （the marketer to machine scale）， suggestions for vetting AI vendors， and recommendations for getting started with AI。 Chapters 5-14 provide success stories， use cases， and sample tools based on a specific marketing activity （e。g。， email， content， PR， sales， SEO， analytics， etc）。 The final chapters lay out steps to implement an AI program within your company and a call to avoid bias and the dark side of AI。Whether AI will truly live up to the latest promises of technologists is to be determined。 It is a fast-moving field with much of the work happening below the surface of our daily newsfeeds。 Having lived through the explosion of the Internet in the 1990's， it feels like we're at a similar precipice。 For me， it has created a sense of urgency as well as provided the inspiration to get started on the path of implementing AI into my agency。 。。。more